Podcast Production FAQ

They’re good questions, and we try to give informative and useful answers – just maybe not quite so often. So, here are the common questions that we are asked frequently by new podcast clients. We’ll update this page as the interests of our clients evolve.

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My bad here. I was thinking more “Creative Studio” when I named my business. We’re not a walk-in recording studio, although we do go out to record clients on location. Less bragging rights, but more cost effective for you. If it does make sense for you to gather in a really inspiring professional space to record, we can arrange one of those too – just ask.

Can we hear some examples of your podcasts?

Yes – take a listen to our podcast productions to hear some of the shows we’ve made for universities, industry bodies and businesses across Australia.

Absolutely. We’ve produced promotional video content for decades, directed multi-camera live streamed events and made obscure art films. We can give you recommendations on how to shoot your podcast, and give you a classy edit of the material afterwards. We also have heaps of experience of optimising and growing YouTube channels. With the enormous audience and good discoverability, there is much to be gained with podcasts on YouTube.

We usually have a lead time of 2-3 weeks for new projects. This means that we usually can get your podcast set up and the first episode launched within 5 weeks of you giving us the go ahead on the podcast production.

Glad you asked that. To some degree anything goes, so long as it works for your audience. But there are two formats that have emerged as a sweet spot for listeners. We wrote about them and gave some examples:

20 Minute Bulletin
45 Minute Deep Dive

Quality is important in podcasting, so we record remotely on Riverside. It works like a video call, but captures each person’s audio and video locally on their own device at full quality. There’s a small cost for the account, but you’re worth it.

You will be the owner and administrator of any accounts we set up for you. There’s no lock-in with our services, and we can provide basic training in audio editing. As full time producers, we work faster and ultimately more economically for you so, on balance doing it yourself will likely cost you more.

This is the question of the moment. Weekly shows build audiences faster, but burn through content too. Monthly shows are the slow and steady option but you need good, regular marketing communications or mini-episodes around it to keep your audience engaged. Fortnightly seems to be the Three Bears “Just Right” at the moment.

We can do, but in our view podcasting is about people and their individuality, so we like to keep speech sounding natural and authentic. If there is anything that gets in the way of clear communication, like retakes, mispronunciations, deviations or pauses, we will certainly remove or edit around it: anything you’d lose “Just A Minute” for. Our goal is to keep your podcast flowing.

Your content stays your own and we don’t claim any rights to the material. We quite often license music for use in podcasts, but this remains the copyright of the creators and we pay a fee to the music library to use it for this specific purpose.

As a micro-business, managing cashflow over many projects is a challenge. So our ideal is advance payments. However, we recognise that our clients have cashflows to manage too, so for particularly long projects we can do two part payment schemes.

Yes, when it’s part of the agreed scope. We build dedicated podcast websites on PodPage. Each episode gets its own page with a player and show notes, new episodes publish automatically from your feed, and the site links to your listening platforms and socials. For a podcast page on your organisation’s own site, we supply your web team with an embeddable player, examples of good practice and code snippets.

A few things on your side keep production on schedule:

• Recordings by the agreed date, shared through a link we can open from outside your organisation (Dropbox, WeTransfer, Google Drive, or Riverside if we’ve set it up for you).
• One consolidated set of edit notes per round, from whoever signs off.
• Internal approvals, including compliance or security reviews and guest permissions, arranged by your team.
• Publishing and posting to your own channels and socials, unless it’s part of your quote.

If files or feedback arrive late, delivery dates move with them. We’re always happy to advise; anything that turns into hands-on work for us gets quoted first.

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Take a look at our Podcast Packages page to get a sense of how this all combines with your genius idea to kickstart a new podcast.

Have More Questions? Let’s talk about your podcast idea.