A YouTube Channel is Not Just For Christmas

Embarking on the journey of growing an audience on a new channel is a challenge that many of us have undertaken. We see lots of people pinning their hopes on YouTube . The dream is that if they can just hit the right note, their one piece of content will go viral.  Effortlessly bringing sales and customers rushing to their door through force of will alone is a goal that many share.

When we deliver YouTube channel SEO and optimisation work we see many techniques that people have already tried to shortcut the process. Hard work, good content and persistence takes time to develop and grow.

An Engaged Audience

Not that any of the YouTube channels we have seen have actually done this of course, but when a channel has 2.4k subscribers and their videos only get 12 Views after a month, one has to wonder whether the Subscribers are really engaged with the content in any meaningful way. The options of purchasing fakes fllowers from a Russian bot farm may seem like a good investment (at $190 per 1000…just saying)

Inevitably, this type of thing does not lead to instant wealth and happiness. Even though you have an apparently large following, none of the automatons are programmed to give you love every time your new video gem is published. The result is really just an ego boost or misguided notion that more people will subscribe to your channel if they see that you already have a creditable 2000 plus subscriber base.

Content Strategy

So when it comes down to the real nuts and bolts of it, even when you do get to some good numbers with your audience base there then looms the inescapable spectre…….. Content Strategy. What are you going to feed your 2000 subscribers once they are there and keen to hear what else you’ve got to say?

Even a channel with the best chance of catching fire, won’t do anything if all of their videos are 5 years old and they’re just trading on old glories.

The challenge of working through it, learning what your audience want and putting in the effort of producing the right amount of content is inescapable. It might take a year of slow burn before the right moment comes for your channel to take off but using that time to build relevant content for an engaged audience is worth it if you want to take them towards your wider goals.