Regular updates for busy people.

You want to keep in touch with your audience or community each week but not make it difficult for them to find the time. Use a regular 20 minute format to share industry updates, news, advice, skills development and personal tips.

A conversational interview can take 15 minutes to warm up before you get to the gold dust. So this 20 minute format is host-driven. It’s for when you know what you want to present and can jump right into it.

Swapping duration for frequency can fit well for certain audiences. The average concentration time for an adult is around 20 minutes. Beyond this our minds and ears need a break, so depending on your show format you can find that audiences do not listen with full concentration.

Feeling like we’re able to keep up and fully participate is a key ingredient in regular listening. It’s a real conversation so no one wants to miss the end of the last one.

Case Examples

Mindfulness champion, Melli O’Brien has a super-successful podcast which focuses on short, actionable tips and exercises for her audience. Demonstrating that there’s no need to say everything all in one episode in order to keep an audience coming back. The 10-15 minute format of Mentally Stronger gains almost 100% listener retention by giving an audience just what they’re looking for in a regular weekly format.
Mentally Stronger on Apple Podcasts

The Property Brief from the REIQ is a weekly bulletin for property professionals. The show is presented by auctioneer and radio host, Rob Doorey and brings in a roster of live in-person interviews to give industry updates on legislation, trends and profile pieces on real estate business owners.
REIQ Property Brief on Apple Podcasts

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